A lot of B2B owners that I know refuse to start digital marketing and I never convinced any of them to take a leap, it is just not me to hard sell things. But since you are reading this, maybe I could try to convince your half-hearted marketing soul.
There are a lot of traditional marketing that you are currently doing that you can do online. I know you guys know that, but the question is – should you?
I would like to take you on a journey of how B2B companies can use digital marketing. This will be a series of blogs as it is quite long, as there are a lot of things to learn. So do not forget to follow me here or like/follow all of my social media account, where you can see in my contact page.
Let us start…
It pays to know your customers. If you understand where and how your existing and potential customers look for information, you’ll know that they’re increasingly turning to online sources. And when your customers go online, you need to be online too!
Moving your marketing online also has some very real benefits for your business. It’s not just about lowering marketing costs (although there’s probably some of that); you may also see gains in both efficiency and effectiveness.
“The value of digital marketing to a B2B marketer is about: Precision, Scale, and ultimate Measurability.”
Looking at digital marketing in these terms… Precision results from the use of search marketing, PPC advertising, and display advertising. These digital marketing tools result in more precise lead generation—better leads for less money.
Scale results from those digital marketing tools that have very little per-piece cost. This includes email marketing, social media marketing, and interactive marketing. It’s kind of a publish-once (or create-once), distribute-many model, and lets you ramp up your business without increasing your costs correspondingly.
And last but not the least, the Measurability thing is inherent in almost all digital marketing vehicles. You can use various analytics tools to precisely track the number of leads you generate and what those leads end up doing. You can track visitors to your website, time spent there, conversions, you name it, all a lot easier and more accurately than you can track performance in traditional media.
So are you willing to have a more precised, scaled and measured marketing efforts? if so, see my next blog about “Introduction to B2B” and learn the basic things you need to know about it.